Stiftelsen Organdonasjon

Website for Norway’s organ donor foundation.

Norway’s organ donation foundation faces a tough challenge in educating of the benefits of gifting another person life, while also providing meaning to an otherwise tragic death. In an opt-in country like Norway the most important factor becomes the consent of the next-of-kin. Using their new online presence as the medium, we worked with the foundation and Norwegian design agency Halogen to promote the conversation between family members about this difficult but ultimately rewarding decision.